Firebrand Thanksgiving Pie Campaign
For this seasonal campaign, I designed a promotional ad for Firebrand Artisan Breads to highlight their Thanksgiving pie offerings. The goal was to create a warm, festive, and visually appetizing graphic that aligned with the brand’s artisanal identity while driving pre-orders through their Squarespace site. The final design was used across digital platforms to effectively inform and attract holiday customers.
Gobble It Up!
Client Brief & Goals
Firebrand needed a graphic to announce their Thanksgiving pie pre-orders. The design had to reflect the warmth of the holiday season, stay true to their handcrafted brand, and clearly guide customers to their Squarespace ordering page.
Research & Inspiration
I reviewed Firebrand’s visual branding and drew inspiration from Thanksgiving color palettes, textures, and food photography. I also analyzed seasonal campaigns from similar artisanal food brands to identify effective strategies.Concept Development
I brainstormed layout ideas and messaging that felt inviting and clear. The focus was on using cozy tones, rustic typography, and strong visual hierarchy to create a clear call-to-action.Design Execution
Using Adobe Illustrator and Photoshop, I built a design featuring enticing pie imagery, warm seasonal colors, and clear instructions for ordering. The composition was carefully balanced to be visually rich but easy to navigate.Client Feedback & Revisions
After presenting the initial design, I made minor adjustments based on client feedback—primarily improving text spacing and call-to-action prominence.Final Delivery
The final artwork was formatted for use across web and email channels and helped successfully drive Thanksgiving pie pre-orders via Squarespace.